As The Nueva School was in the midst of their 50th Anniversary year, they also faced a well-known annual event that needed a little additional branding in order to tie the two together. Using the school’s new 50th Anniversary logo (© Holle Inc.), the new Auction logo borrowed design elements in order to successfully marry the two. Continuing the theme from the 50th materials, “Reflections On Our Future,” this tagline needed to be incorporated. Various designs were presented with the final being a more traditional, curved text, logo with bold ANNUAL BENEFIT AUCTION font treatment.