LEGOpalooza! A new event for the Oak Park Education Foundation; specifically targeted toward an adult audience to raise money for their free, in-school, enrichment programs. To gain public interest Holle set out to develop a iconic, minimalistic,  flat art design to capture immediate attention. The two adult figures, with LEGO heads, quickly impress upon the audience two things: party and LEGOs. OPEF’s branded green is prominent. All other elements kept black to convey a level of sophistication. Event was a big success and was repeated the following year.